The Post-COVID Transformation of American Theatre

Join us for a free panel Friday at 2pm at Greenville ONE Center, 2 West Washington St., Suite 200 to discuss how the American Theatre model has changed post-COVID and lessons to be drawn from the beginnings of the regional theatre movement as well as from the business models of European theaters. We will explore the subscription model, the 9-month season, the ability and inability to extend or shorten productions, and what it is the audiences and artists want NOW from a theatergoing experience.

Panelists include Travis Ballenger (Broadway producer), Vivienne Benesch (Artistic Director of Playmakers Rep), Adam Burke (Artistic Director of Children’s Theater of Charlotte), Matt Giles (Artistic Director of SC Children’s Theatre), Jamil Jude (Artistic Director of Kenny Leon’s True Colors Theatre), Jim McCarthy (Stellar Live CEO), Laura Nicholas (Artistic Director of Centre Stage), and Max Quinlan (Artistic Director of Greenville Theatre). The panel will be moderated by West Hyler (Executive Director of SC New Play Festival).

Sponsored by SC Humanities